Advertising theory

Shockvertising

This shocks the audience by showing a upsetting and brutal photo of a young child with a needle in his hand and they are asking people to raise money to help children such as these. The child is in a dark room with something like a rope in his mouth and around his body, and a needle in his hard, which shows how deprived he is. target audience is mothers as some of them can picture thier children in this situation and would never want that to happen so they send money in order to help children like this. In the financial year of 2022-23 our total income was £315.3 million. So the adverts have been very effective as shown but thier fundraised income. This will be because the adverts are very relatable for mothers and they have a hard feeling for young children because they are meant to look after children.