P4

 P4 - Unit 20

Radio trailer 

My radio trailer is around 1 minute 4 seconds long, this is suitable for a radio trailer as it isn't too long and doesn't drag on, but also long enough to catch the audiences attention. I have included various sound effects which builds tension throughout the trailer. I have also added background music which is a low and slow piano, it sounds eerie which fits my genre of horror. For my voice over I got my friend Blake to do, which was recorded in a quiet room where he practised the script before reading it, I also sent him a screenshot of the script so that he could read it whilst speaking. I lowered my background music to -20db and increased the volume of Blakes voice to +2db. I have shortened the the audio clips so that it fits and transfer nicely to the next one and on some audio clips I have made it fade out such as the scream to make it more realistic. 

Ident

Poster

I made this image on affinity photos and used effects and layers to build my final version of the poster, I used a background picture of a graveyard to match the genre of my tv series, it also has a church in the background which is also in my series which hints towards what will be shown. I have added the BBC3 logo to allow the audience to know where they can watch the trailer, and iPlayer aswell. I have also got a 15 age rating picture in the bottom right to show the audience that it may have some explicit content. 

I have also added my title of "look" and added a font called "". I also had text for the release date of the 26th of may. And the added the actors names at the top, have also added a gradient of black to red to make the text look more sinister and look more like a horror film, along with a outer glow to make it stand out. The nun in the background of the text portrays that the series will include nuns, which is why I have added a low opacity outline of a scry looking nun in the background. 

Social media posts

Instagram

Tiktok

Twitter 

For my social media posts I used zeeoub to generate the image of my posts that look like they are on the actual platform. I made the images on publisher photos before, I have copied the text from the poster to my social media posts, I took pictures of my friends and then cropped them out on publisher photo, I did this by rasterising and trimming then selected remove at the top then rubbed out the background of the images that I didn't need. I then added a fx to the images of Cuba and Blake, I clicked lighten and added black colour overlay to make them greyed out which I believe worked well. I also used the same text and photo of nun for the twitter post however I changed the size of both to make them suit the post better and differentiate it from the poster. I have used my ident as my profile photo on each platform to keep consistency in order to build a product/brand image and makes the series recognisable. this means when the trailer is released people will be able to search the name look up an find it easily. I have also included hashtags like "#look" to build awareness of the hashtags and also included "#BBC" and "#iPlayer" to show that the series can be watched on these platforms. I have kept consistent throughtout the posts by having an image of a nun on each post, this also makes the series recognisable, as it has use of a nun which hasn't been seen in a horror film before. By putting 2 of my characters in my twitter post I am able to show the star persona and hint towards what happens in the titles, the "#horror" also shows the audience that it is a horror series. My instagram post is the same as my poster, I have done this because instagram will be my most popular platform for my age range of 15-21 year olds, therefore I used the most effective/ aesthetically pleasing post to build the most awareness, for my instagram post I haven't included images of any of the actors apart form the nun, instead I have put the names of each actor within my series. along with the release date to build hype for the trailer, if I build more views and audience for my trailer I am likely to gain more viewers for my actual series as people who are interested in the posts will make sure to watch it the day it releases and if I make my trailer effectively, they will most likely watch the first episode of the series to see if they enjoy it, in my trailer I will be able to build actual tension and hint towards what the series is about and show that it isn't just a horror film, its about a friend group leaning to trust each other and the consequences of using drugs.