P2 - Brief and proposal
What is the brief?
The brief is in place to create my advertising campaign, as well as to inform / educate / entertain, my younger audiences in my case i will be informing my audience about the consequences of using drugs. My series and adverts will be able to be watched on the BBC iPlayer and each episode will be released one week apart. The target audience of the show is 15-21 year olds. The brief mainly states that my series and ads must be overall budget of £15000, each part of the promotion campaign must obey the rules and regulations needed. There needs to be 3 different mediums.
Aims & objectives
The aim of my TV series is to disencourage the use of drugs on younger audiences and the way i will show the drugs will be in a negative way, and instead of using drugs speak to people about your problems and hopefully encourages my audience to check on their friends. My main aim is to increase my views on my series and break even. My main objective is to bring more viewers to BBC instead of BBC's competitors and to hopefully help my target audience (15-32 year olds) to have better mental health in the future.
Information about my advert
My TV advert will be around a minute and 15 seconds long and it will be a montage of all the intense clips and will be hint towards the last event but then it cuts to black, each clip roughly 2/3 seconds to keep the audience on edge and entertained. This gives my audience a sense of suspense and build up for the big event which they dont see in the trailer which makes them more likley to watch the series when it comes out
Target audience
My target audience is 16-31 year olds, within this age group the most watched TV drama series watched are "Peaky Blinders" and "Breaking Bad", which are both comedy and action, my series will also be a comedy as it is a hybrid genre between horror and comedy, by using this i can keep my audience entertained whilst building up to the last event, the suspense will build through the film, by using low and quick angle shots in suspenseful scenes.
Demographics
15 - 32 year olds, this age group fits my genre well as they normally enjoy suspense films and thrills, this allowed mid - 30's people to also be able to enjoy the series aswell. I have a balanced gender appeal however horror as a slightly more male audience, however the nun aspect may attract a few more women to the series than normal.
Methods and platforms
I will include TV, social media, and radio adverts to promote my series, most of which will be shown on most BBC channels / platforms. My TV advert will be around 1 minute long and it will have quick, suspensful clips to appeal instantly to my audience and gets them excited from trailer, building the awareness and want of the series which builds hype. My radio trailer will talk about the key aspects of my series, which will be about discourage younger audicnes from using drugs and hopefully better young peoples mental health, it will explain the narrative of the series. My print media will also be converted to digital to be posted on social media, the posts will have different backgrounds but will have the main title / logo of my series on all of them and wil have a link to BBC to watch it and boost their users. I will use instagram, tiktok and X (Twitter)
Pertinent issues/concerns
Some concerns i may need to think about are;
Drug use - the legality of weed varies in different countries, so i must make sure the use of weed aligns with the laws in the countries that i air onto. there is also a age restriction so i will have to comply with BBFC rules of showing weed in a negative way
How i show the nuns - i will need to think about the way i show nuns in my series as i wont be able to show them in a scary or horrofiying way, instead i will show them as a regilous and respectful actors in my crew. I will need to be careful of the symbols and images i show related to nuns because it may be seen as disrespectful if i mispresent them in a bad way.
Trespassing - i will need to ask for permission to film in most locations that i film in and make sure i am allowed to be on thier property, i will do this by emailing or calling the locations im using like the ilkley graveyard.
Ethical - i will need to be respectful of the religions im using and i will not show any negative images of the nuns, i will also include all cultures and races in my series to make it equal and respect all of my audience.
Seasonal - i would like to release my series during the winter near halloween as it will be the best time and fits the genre of my series, as my film will be dark and mysterious and will most like be filmed in winter aswell
PowerPoint - proposal
Campaign schedule
Gannt chart
Moodboard
